From your goals to work your people and AI agents can start on.

2. 01

   Strategy

   Start from the strategy you already have.

   Upload strategy papers, plans, memos or the annual report. RELIABL.IT pulls everything the company has said about where it is going into one structured strategy. You choose the objectives the work has to serve.

   • Works from a finished strategy, a draft, or only the documents you have
   • A company's public reports are enough for a first look
   • The objectives are clear before any work is chosen

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   Strategy Summary

   Comprehensive strategy overview

   Download

   Executive summary

   Arvena enters the 2026–2027 strategy period from a position of profitable growth, accelerating cloud adoption and a defined transition from system of record to system of intelligence. FY2025 revenue reached €189 million, up 11%, with EBIT of €68 million and a 36% margin. H1 2026 revenue reached €103.2 million, up 12%, Cloud & Subscriptions revenue €55.7 million, up 26%, EBIT margin 35% and Cloud ARR €113.8 million, up 25% year over year. These metrics support continued investment in product development, AI and international growth while preserving margin discipline. The enterprise strategy combines five mutually reinforcing priorities: compound recurring-revenue growth, full-range Workforce Management coverage, governed AI product expansion, cloud-native platform foundations and disciplined international development. The 2026 guidance is approximately €215 million of revenue and an EBIT margin above 34%; the 2027 objectives are approximately €245 million of revenue, 14% revenue CAGR, 16% software-revenue CAGR, approximately 75% recurring revenue and EBIT margin above 33%. The 2030 ambition is approximately €400 million of revenue, approximately 80% recurring revenue and EBIT margin above 35%. Arvena will extend its domain position by embedding conversational execution, automated configuration, decision support, forecasting, anomaly detection and workforce intelligence into Arvena Enterprise, Arvena Cloud and Arvena Go. AI remains additive to subscription-based system-of-record, compliance and workflow functionality. The product boundary is governed execution: high accuracy, auditability, human control and compliance remain mandatory because Workforce Management is a risk-critical process shaped by complex and changing rules. Arvena Go provides the principal small-business growth platform, with 2027 objectives of approximately 27,000 customers, €15 million ARR and profitability. Its lower Q1 2026 retention metrics require separate performance visibility. International growth will focus on existing European markets, supported by deployment across most European countries and 11 software languages; non-DACH revenue was €11.6 million, or 6% of FY2025 revenue. Sustainability is integrated into customer trust, employee experience, integrity, information security and environmental protection. Arvena targets customer retention, employee engagement, diversity, ISO/IEC 27001:2022 recertification and a 90% reduction in Scope 1–3 greenhouse-gas emissions by 2045. The strategy therefore joins financial expansion with governed technology, customer outcomes, workforce capability, compliance and long-term environmental responsibility.

   Growth Strategy

   Arvena will pursue growth through recurring Cloud & Subscriptions revenue, an expanding global subscriber base, full-range Workforce Management coverage, product enhancement and operational discipline. FY2025 revenue was €189 million, up 11%, while H1 2026 revenue reached €103.2 million, up 12%, and Cloud & Subscriptions revenue reached €55.7 million, up 26% year over year. Cloud ARR reached €113.8 million, up 25% year over year, while recurring revenue reached €74.8 million, or 72% of revenue. These figures establish cloud conversion and subscription expansion as the principal growth engine. The 2026 guidance is approximately €215 million of total revenue and an EBIT margin above 34%. The 2027 framework targets approximately €245 million of revenue, 14% total-revenue CAGR, 16% software-revenue CAGR, recurring revenue of approximately 75% and EBIT margin above 33%. The 2030 ambition is approximately €400 million of revenue, approximately 80% recurring revenue and EBIT margin above 35%. The presentation uses both 2025–2027 and 2026–2027 references for the 14% CAGR; the strategy retains the stated target without assigning a different calculation basis. Growth will be supported by continued development of AI and Analytics, R&D investment of approximately 16% of revenue, increased revenue in existing European markets and the full-range proposition across enterprise, mid-market, SMB and small-business customers. Margin expansion remains a condition of growth rather than a separate objective: recurring-revenue expansion, cloud delivery and operational excellence must reinforce the 2027 EBIT target.

   • FY2025 revenue was €189 million, up 11%; Q1 2026 revenue was €51.442 million, up 11%.
   • 2026 guidance is approximately €215 million revenue with EBIT margin above 34%.
   • 2027 targets include 14% total-revenue CAGR, 16% software-revenue CAGR, approximately 75% recurring revenue and EBIT margin above 33%.
   • Cloud & Subscriptions ARR reached €109.8 million in Q1 2026, up 27% year over year.

   Offering and Workforce Management Solutions ›

   AI and Product Innovation ›

   Cloud Transformation and Platform Foundations ›

   Arvena Go ›

   International Market Strategy ›

3. 02

   Gaps

   See what the strategy leaves open.

   RELIABL.IT reviews the strategy area by area, from growth and the offering to data, people and governance. Every gap comes with the question that closes it, so the next leadership meeting has its agenda.

   • Gaps and contradictions, each with its question
   • An AI readiness check in six areas, from strategy clarity to data
   • Recommendations, each with its reason

   !

   Identified Gaps

   Vulnerabilities and improvement areas

   Categories reviewed 11

   Categories with gaps 11

   No gaps 0

   ✕ Growth Strategy 3 gaps

   Gaps and discrepancies

   • [High | KPI / Measurement Gap] The 14% total-revenue CAGR is referenced for both 2025–2027 and 2026–2027 without a defined calculation period, creating a material ambiguity in the 2027 growth commitment.
   • [High | Financial Planning Gap] The strategy sets revenue, recurring-revenue and EBIT targets but does not quantify the revenue contribution, investment requirements or capacity assumptions for AI, international expansion and full-range coverage, limiting achievability assessment.
   • [Medium | Accountability Gap] No accountable owners, milestone dates or leading indicators are assigned to the principal growth initiatives.

   Questions to address

   • Which period and revenue base define the 14% CAGR target?
   • What revenue contribution and investment assumptions underpin AI, international growth and full-range expansion?
   • Who owns each growth initiative and which interim KPIs will measure delivery?

   ✕ Offering and Workforce Management Solutions 3 gaps

   ✕ AI and Product Innovation 4 gaps

   ✕ Cloud Transformation and Platform Foundations 4 gaps

   ✕ Arvena Go 4 gaps

4. 03

   Actions

   Turn the strategy into actions somebody owns.

   Recommendations become actions with an owner, a priority and an effort estimate. In this example, the action plan has twelve actions of 36 to 89 days each, all aligned to the agreed strategy.

   • Each action marked for people, AI agents or both
   • Owners, estimates and done lines

   ✓

   Actions

   Action plan with prioritized tasks and initiatives

   Export to Jira

   Board Gantt Actions Tasks

   Action Establish Integrated Strategy Performance System Define the calculation bases, scopes, owners, interim milestones and review cadence for revenue CAGR, software revenue CAGR, recurring revenue, EBIT margin, customer, Arvena Go and international growth commitments. Reconcile the 2025–2027 CAGR period, recurring-revenue definitions, customer-count scope, retention treatment and Arvena Go ARR figures so the strategy can be managed through one consistent enterprise performance system. ⌃ High Hybrid ◷ 36d ✦ View artifacts Manual setup

   Action Approve Cloud Platform and Migration Roadmap Create and execute the target cloud-native, AI-/Agent-first architecture and migration roadmap that supports recurring-revenue growth, reduced time-to-market and the transition from system-of-record to system-of-intelligence. The workstream will define legacy treatment, centralized data, rules and compliance logic, API standards, service ownership, security controls, reliability objectives and a cloud unit-economics scorecard covering cloud gross margin, infrastructure cost per active employee, support cost per account, professional-services margin and AI inference cost per active AI user. ⌃ High Hybrid ◷ 62d ✦ View artifacts Manual setup

   Action Build Governed Data and AI Operating Model Establish the governance, data foundation and delivery operating model for ambitious AI-driven transformation, AI-driven products and the Bangalore AI Hub, using the readiness assessment baseline of 28/36 (Progressing) to strengthen strategy clarity, leadership ownership, process maturity and execution discipline while leveraging high data readiness and organisational adaptability. Define decision rights, model approval, human oversight, explainability, validation, monitoring, incident escalation, data permissions, accountability and quality thresholds, including model accuracy, false-positive and false-negative rates, recommendation acceptance, manager override rates, policy-rule conflicts, AI-related complaints and material incidents. Prioritize the agent portfolio and connect each committed capability to customer, productivity, revenue and risk measures. ⌃ High Hybrid ◷ 57d ✦ View artifacts Manual setup

   Action Deliver Priority AI Workforce Capabilities Develop and deploy the highest-value AI and analytics capabilities within governed core workflows, moving Arvena toward a system-of-intelligence while preserving subscription-based system-of-record, compliance and workflow functionality and pursuing new AI-enabled products, channels or business models that can expand revenue, customers or market share. Prioritize role-based copilots, forecasting, anomaly detection, configuration, workforce intelligence, data quality and schedule scenario assistance before broader agent rollout. ⌃ High Hybrid ◷ 89d ✦ View artifacts Manual setup

   Action Scale Full-Range Workforce Solutions Operationalize the full-range Workforce Management proposition across enterprise, mid-market, SMB and small-business segments and priority industries. Package Time Management, Time Evaluation, Qualification Management, Forecasting, Self Services, Personnel Services and Deployment Planning into segment-specific offers, with measurable customer outcomes, implementation patterns, vendor-agnostic integrations and scalable support capacity. ⌃ High Hybrid ◷ 74d ✦ View artifacts Manual setup

   Action Execute European International Growth Program Focus international expansion on existing European markets outside DACH by selecting priority countries and segments, quantifying revenue and pipeline contribution, and aligning localization, multilingual product support, implementation, customer success, partnerships, sales capacity and country-specific labor, privacy and compliance readiness, while addressing that non-DACH revenue reached only 8% in H1 2026 and remains under-diversified. ⌃ High Hybrid ◷ 69d ✦ View artifacts Manual setup

   Action Stabilize Arvena Go Growth Economics Create a standalone, reconciled Arvena Go growth and profitability plan covering ARR definitions, group reporting treatment, acquisition, retention, pricing, product features, margin improvement and delivery capacity. Address the materially lower retention profile while preserving customer satisfaction and establishing the precise profitability measure and target date for the 2027 objectives. ⌃ High Hybrid ◷ 55d ✦ View artifacts Manual setup

   Action Protect Retention and Customer Value Implement an enterprise customer-value and retention program that separates Arvena Go reporting where strategically required while maintaining transparent group visibility. Standardize customer health, renewal, expansion, NPS and workforce-outcome measurement, and connect product usage to deployment efficiency, compliance, planning accuracy and employee experience. ⌃ High Hybrid ◷ 45d ✦ View artifacts Manual setup

   Action Deliver Margin and Capital Discipline Translate growth, cloud conversion, R&D investment and recurring-revenue expansion into an integrated financial operating plan. Establish cost, headcount, pricing, productivity, cash-allocation and dividend constraints, while preserving approximately 16% R&D investment and maintaining the 2026 revenue and EBIT guidance and 2027 margin ambition. ⌃ High Hybrid ◷ 42d ✦ View artifacts Manual setup

   Action Strengthen Workforce Capability and Inclusion Build the workforce capability, leadership pipeline and employee-experience infrastructure required to execute growth, cloud and AI priorities. Establish baselines and trajectories for gender representation, recruitment, promotion, attrition, learning, flexibility, health, onboarding and career development, with measurement methods and accountable ownership. = Medium Hybrid ◷ 55d ✦ View artifacts Manual setup

   Action Complete Security and Compliance Assurance Close the assurance and regulatory-readiness gaps across cloud, APIs, workforce data, AI and European markets, with production model-risk controls supporting ambitious AI transformation. Define ISO/IEC 27001:2022 scope and recertification date, assign control owners, assess material findings, expand compliance training, establish market-specific obligations and integrate AI model-risk controls with the Compliance Management System, including role-based permissions, preview mode, policy simulation, mandatory approval for changes affecting pay, overtime, rest periods, qualification requirements or contractual schedules, and readiness for high-risk employment-AI rules applying from December 2, 2027. ⌃ High Human ◷ 60d

   Action Define Net-Zero Measurement and Pathway Convert the 2045 Net Zero Strategy into an auditable emissions baseline, interim pathway and operating program covering Scope 1–3, cloud and AI infrastructure, procurement, suppliers, resource conservation, residual emissions and treatment of offsets or removals. = Medium Hybrid ◷ 48d ✦ View artifacts Manual setup

Screens: an example company, a listed company renamed Arvena, built from its public reports. Not a customer.

2. 07

   Signals

   RELIABL.IT researches the market on its own schedule.

   It reads the market and your industry, and flags the changes that touch your strategy while you can still act on them. You set the schedule, and you can run the research at any time.

   • Market and industry themes, each read against your strategy
   • An alert when a change touches your strategy

   ↗

   Market and Industry Pulse

   Observed September 17, 2026

   Major changes detected Start strategy alignment

   Executive summary

   As of September 17, 2026, Arvena remains operationally strong: H1 2026 revenue rose 12% to €103.2m, Cloud & Subscriptions revenue increased 26% to €55.7m, EBIT margin was 35%, and Cloud ARR reached €113.8m, up 25% year on year. This provides revenue visibility and capacity to fund AI, internationalization, and product development. The strategic picture is mixed. AI is progressing toward agentic workflows faster than Arvena’s public governance evidence; cloud migration is financially working but migration coverage, unit economics, reliability, and hyperscaler concentration are not fully observable; Arvena Go has exceeded €10m ARR and achieved profitability but still requires sustained retention-led execution; international revenue outside DACH has grown from 6% in 2024 to 8% in H1 2026 but remains under-diversified; and large HR-suite vendors are increasing competitive pressure through bundled AI and native-platform advantages. The central board-level issue is proof: Arvena must demonstrate that AI improves planning with human oversight, cloud migration improves unit economics, Arvena Go growth is retention-led, and international expansion can become a durable second growth engine.

   1. AI Governance and Adoption ›

   2. Cloud Migration Economics ›

   3. Arvena Go Retention Economics ›

   4. European WFM Expansion

   • International revenue was 6% of revenue in 2024 and 8% in H1 2026, leaving the business under-diversified and dependent primarily on DACH execution and cloud migration.
   • Arvena supports 11 software languages and says its solutions are deployed across most European countries; its stated approach is to deepen existing markets rather than pursue uncontrolled geographic expansion.
   • Germany’s September 13, 2022 Federal Labour Court ruling requires employers to implement a system recording total working time, while the German government intends to create a more specific electronic-recording framework.

   5. WFM Competitive Displacement ›

3. 08

   Alignment

   You decide. Then the action plan changes with the strategy.

   Alignment runs every time you add context, like a new report or a changed document, and after each market research run. Every recommendation comes with its reason, and nothing changes until a person approves it. When you approve, RELIABL.IT rewrites the affected actions and tasks, and the instructions for the affected AI agents change at once.

   • Proposed changes, each with its reason
   • The strategy and the action, before and after

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   Proposed changes

   Each one with its reason. Nothing changes until you approve it.

   ✓

   EDIT International Market Strategy

   Update international scale from FY2025's 6% non-DACH share to the H1 2026 8% share and identify the remaining concentration risk.

   ✓

   NEW International Market Strategy

   Add the implementation and localization dependencies that must accompany European expansion.

   ✓

   EDIT Execute European International Growth Program

   Update the international baseline to H1 2026 and add the research-backed diversification risk to the program objective.

   After approval: what changed in the strategy

   Before

   FY2025 non-DACH revenue was €11.6 million, representing 6% of total revenue; this establishes international expansion as a material growth opportunity from a still limited revenue base.

   After

   Non-DACH revenue reached 8% of H1 2026 revenue, up from 6% in 2024; the base remains small, leaving 2027 growth dependent primarily on DACH execution and cloud migration. European expansion depends not only on language coverage but also on implementation capacity, local labour-law configuration, works-council engagement, payroll interfaces and local reference customers. The strategy should therefore track country-level pipeline, bookings, win rate, implementation backlog, deployment duration and partner-sourced share before broadening investment.

   And the action it affects

   Execute European International Growth Program

   Focus international expansion on existing European markets outside DACH by selecting priority countries and segments, quantifying revenue and pipeline contribution, and aligning localization, multilingual product support, implementation, customer success, partnerships, sales capacity and country-specific labor, privacy and compliance readiness, while addressing that non-DACH revenue reached only 8% in H1 2026 and remains under-diversified.

4. 09

   Playground

   Test a direction before you commit to it.

   Hold several versions of the strategy, with one active. Each version is worked down to its own gaps, actions and tasks, so you compare the options by the work each one creates.

   • Strategy versions compared by the work each one creates
   • Set any version as the active one when you decide

   ⚙

   Playground

   Acquisition-Led Workforce Intelligence Expansion Across Regulated Global Markets

   Option A · Organic growth Option B · Acquisition

   Action Establish M&A Investment Governance Create the funded, governed acquisition programme required to support the €400 million 2030 ambition. Reconcile the €129.8 million Q1 2026 cash reserve with the stated M&A capital reserve above €130 million; define target profiles, transaction timing, valuation, funding, integration costs, revenue and recurring-revenue contribution, margin effects, approval thresholds, investment gates, decision rights, escalation thresholds, and acquisition pacing. ⌃ High Human ◷ 50d

   Action Baseline Operating Readiness Establish the missing financial, commercial, customer, delivery, technology, security, integration, and organisational baselines needed to validate acquisition readiness and manage the 2026–2030 trajectory. Standardise definitions, reporting periods, data sources, and current actuals for recurring revenue, cloud gross margin, CLTV/CAC, churn, retention, renewal, satisfaction, service levels, implementation performance, support capacity, product quality, cash flow, technical debt, integration capacity, and international expansion. ⌃ High Human ◷ 42d

   Action Launch Strategic Performance Control Implement a single performance-control system linking the 2026, 2027, and 2030 financial milestones to commercial, customer, operating, technology, security, people, and M&A measures. Define review cadence, scenario triggers, escalation thresholds, decision rights, and mechanisms to change acquisition pace, investment, migration sequencing, integration activity, or resource allocation when performance deviates. ⌃ High Human ◷ 34d

   Action Define House Of Brands Operating Model Translate the House of Brands strategy into an operating model that preserves acquired brand equity, vertical identity, customer continuity, and autonomy where appropriate while centralising common technology, infrastructure, security, data, administration, and controls. Define service boundaries, accountability, integration patterns, reporting lines, decision rights, stakeholder forums, and measurable synergy expectations. ⌃ High Human ◷ 51d

   Action Prioritize European Sector Targets Convert the strategic expansion ambition into a prioritized, evidence-based target-market and acquisition thesis for Europe, Public Sector, Energy, and Utilities while maintaining the existing Production, Healthcare, Retail, Logistics, and Services base. Quantify market attractiveness, competitive position, market access, customer potential, regulatory requirements, capability gaps, and expected contribution to the 2030 trajectory. ⌃ High Human ◷ 44d

   Action Execute First Gated Acquisition Execute the first acquisition under the approved investment gates, prioritizing a target that provides European market access or capability in Public Sector, Energy, or Utilities. Complete commercial, financial, legal, tax, technology, security, labour-law, collective-agreement, customer, and cultural diligence; approve the transaction only when funding, valuation, integration capacity, customer continuity, margin, and value-creation assumptions are evidenced. ⌃ High Human ◷ 64d

   Action Deploy Post-Merger Integration Office Stand up a repeatable post-merger integration capability for the first acquisition and future transactions. Coordinate brand, customer, people, finance, administration, technology, data, security, compliance, migration, AI, cross-selling, and margin workstreams through a single integrated plan with dependency controls, milestones, risk management, and escalation. ⌃ High Human ◷ 89d

   Action Build Intelligence Platform Foundation Deliver the common technology foundation for the system-of-intelligence strategy: open APIs, central rules and compliance logic, unified data environment, AI- and agent-first foundations, role-specific agents, anomaly detection, predictive insights, workforce analytics, and conversational execution. Use the Bangalore AI Hub and preserve the 16% R&D investment discipline while defining release, data-quality, model-validation, technical-debt, and capacity controls. ⌃ High Human ◷ 80d

   Action Harmonize Security And Compliance Harmonize acquired platforms and operating processes with ISO/IEC 27001:2022, regional labour laws, collective agreements, human-control requirements for AI-driven decisions, and applicable sector regulations. Establish security remediation, privacy, AI governance, audit, access-control, incident-management, and recertification sequencing before customer and data migrations. ⌃ High Human ◷ 73d

Step 08 shows a real alignment on the example company, run on 13 October 2026.